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Google Tag Manager

Optimize Your Data Flow Harness Google Tag Manager!

Google Analytics is a powerful web analytics tool provided by Google, designed for website owners and marketers to track and analyze various elements of their site's performance and user interactions. It delivers detailed insights into website traffic, visitor behavior, demographics, conversions, and more.

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Google Tag Manager

Here's how Google Tag Manager works

Tag Management


With GTM, you can centrally manage all your website tags in one place. Instead of manually inserting tags into your website code, you use GTM to deploy and manage them.



GTM operates through a container, which is a snippet of code that you place on every page of your website. This container acts as a container for all the tags you want to deploy.



Triggers are conditions that determine when a particular tag should be fired or executed. Triggers can be based on events such as page views, clicks, form submissions, or custom interactions.



Variables are placeholders for dynamic values that you want to use in your tags or triggers. They can capture information like page URLs, referral sources, user behavior, and more.

Version Control


GTM offers version control features, allowing you to make changes to your tag configurations and publish them without affecting the live website. You can also revert to previous versions if needed.

Built-in Tags and Templates


GTM provides a variety of built-in tags and templates for common use cases, such as Google Analytics, Google Ads conversion tracking, remarketing tags, and more. You can also create custom tags using custom HTML or JavaScript.

Overall, Google Tag Manager streamlines the process of managing website tags, improves website performance by reducing the need for manual code changes, and provides valuable insights into user behavior through enhanced tracking and analytics capabilities.
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