Optimize Your Data Flow Harness Google Tag Manager!
Google Analytics is a powerful web analytics tool provided by Google, designed for website owners and marketers to track and analyze various elements of their site's performance and user interactions. It delivers detailed insights into website traffic, visitor behavior, demographics, conversions, and more.
Contact Us
Here's how Google Tag Manager works
Tag Management
With GTM, you can centrally manage all your website tags in one place. Instead of manually inserting tags into your website code, you use GTM to deploy and manage them.
Container
GTM operates through a container, which is a snippet of code that you place on every page of your website. This container acts as a container for all the tags you want to deploy.
Triggers
Triggers are conditions that determine when a particular tag should be fired or executed. Triggers can be based on events such as page views, clicks, form submissions, or custom interactions.
Variables
Variables are placeholders for dynamic values that you want to use in your tags or triggers. They can capture information like page URLs, referral sources, user behavior, and more.
Version Control
GTM offers version control features, allowing you to make changes to your tag configurations and publish them without affecting the live website. You can also revert to previous versions if needed.
Built-in Tags and Templates
GTM provides a variety of built-in tags and templates for common use cases, such as Google Analytics, Google Ads conversion tracking, remarketing tags, and more. You can also create custom tags using custom HTML or JavaScript.