The use of social media and social networks to sell a company's products and services is known as social media marketing. It allows businesses to communicate with current clients while also reaching out to new ones by promoting their culture, mission, or tone.
Social media marketing is widely carried out on sites such as Facebook, Twitter, and Instagram.
The development of messages and material that individual users will share with their family, friends, and coworkers is a significant method adopted in social media marketing. This method is based on word-of-mouth and has various advantages.